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Yearly Archives: 2014
Interview With Anup Jain, Sr VP- Retail, Bata India
1. In your own words, how do you describe a `hot' brand?
A " hot" brand is one which can fulfill it's customer's rational and...
Paul Writer Recognizes the Best in Delhi NCR Brands at the Delhi NCR Brand...
Paul Writer, India’s first community of marketers, recognized Delhi NCR Hot 50 at the Delhi NCR Brand Summit on August 22, 2014. The conference...
Mercedes-Benz India Introduces “LuxeFest” – A Celebration of Luxury With Leading Luxury Brands
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and is a brand that has featured consistently on the...
Indians Prefer Making In-app Purchases from their Mobile Messaging Apps
A-first-of-its-kind study conducted by InMobi, the world’s largest independent mobile advertising platform, to understand the consumer behavior of mobile messaging apps on smartphones in...
Meet 200+ Leading Marketers at The Delhi Brand Summit
Be a part of The Delhi Brand Summit, 2014 to find answers to the questions you have been always looking for as a marketer....
Delhivery Partners With Paper Boat To Provide Omni-Channel Solutions
Delhivery, India’s fastest growing e-commerce platform announces its alliance with Paper Boat,the leading brand of authentic Indian drinks. This partnership is driven by Delhivery's...
Delhi Brand Summit: Rajesh Kumar, Head of Marketing (Indian Subcontinent), SAP
1. In your own words, how do you describe a 'hot' brand?
I feel that brands are about story telling. Hot brands use relevant story...
Delhi Brand Summit: Narayan Devanathan, Executive Vice President / National Planning Director, Dentsu India...
1. In your own words, how do you describe a `hot' brand?
I’d say a hot brand understands the difference between a fad and being...
Business Strategy: Are You Inside-Out or Outside-In?
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
“Look at...
Lead Generation and the Purchase Funnel: How Social Media Can Influence Both
Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...