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Yearly Archives: 2014
Wipro Planning to Expand Presence in Oman
Wipro Ltd., a leading global information technology, consulting and business process services company, today announced that it plans to expand its workforce in Muscat...
Social Media and the Marketing Mix Model
Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part...
Infographic: Profiling the Modern Mobile Business Traveller
Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...
Why Times Of India’s Dictate To Its Employees Asking Them To Surrender Twitter &...
Indian publications are resorting to eccentric methods on social media usage by their staff. After Hindu, now it is the Times of India which...
TaxiForSure Aims To Make Nightlife Safer With Beer Pong Nights
Bangalore based taxi-aggregation start-up TaxiForSure has brought an interesting twist to awareness against drunken-driving through their ‘Beer Pong Nights’. The company engages with pub-goers...
Samsung Unveils Dynamic Plaza to Promote Employee Engagement and Development
Samsung Electronics, India’s leading Electronics Company, today unveiled Dynamic Plaza, a state-of-the-art facility for employees, at the Samsung manufacturing unit in Noida, Uttar Pradesh....
Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing or...
A new study by Forbes Insights and Wipro Limited confirms that if companies are not taking advantage of digital technologies to improve marketing efforts,...
PayUMoney and ICICI Bank Brings the Biggest Online Shopping Festival
PayUMoney brings to you the Fantastic Fifteen Shopping Festival, in association with ICICI credit and debit cards. This is by far the biggest online...
Is The Next Recession Coming Soon?
The current expansion is already longer than the average post-war business cycle. But what does the data tell us about the chances of an...
How Winning Brands balance Purpose and Profit
There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders...