Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and is a brand that has featured consistently on the list of India’s favourite brands. Mercedes-Benz has been reinventing itself from time to time, in line with its aspiration to deliver the “Best or Nothing”. 2014 has been coined as the “Year of Excellence” for Mercedes-Benz in India, a promise that works across the spectrum of four key pillars – Brand, Product, Network and After Sales.
Mercedes-Benz India continues to fascinate customers and auto aficionados alike with the introduction of LuxeFest 2014, a luxury festival that promises to enhance the Customers overall luxury experience with Mercedes-Benz’ cutting edge innovation. Mercedes-Benz LuxeFest 2014 is a festival celebrating Modern Luxury in association with likeminded luxury Brands like J W Marriott, Swiss International Airlines, and Carl F. Bucherer across all Mercedes-Benz showrooms in India. Having been present in a manner which is unmatched by any other automobile brand in India, Mercedes-Benz will provide current and prospective patrons a festive experience to celebrate Modern Luxury with unique benefits through our prestigious associations. LuxeFest kick starts across India on 20th August and concludes on 31st October, 2014.
Speaking on the introduction of Mercedes-Benz LuxeFest, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “2014 is our ‘Year of Excellence’. By ‘excellence’ we mean our continuous endeavor in creating new avenues of customer fascination and delight. We are continuously driven by our passion to create new benchmarks in Modern Luxury and innovation. Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India. During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, J W Marriott and Swiss International Airlines.”
Mercedes-Benz Luxefest celebrates a standard enriching experience across all Mercedes-Benz showrooms in India, which includes:
a) Smell: Standard aroma scent ambient system across all showrooms creates a pleasant environment for our customers.
b) Taste: The Café Mercedes at our showrooms will provide 5 star comforts by offering specially brewed coffee in specially installed high end coffee machines.
c) Sound: A specially curated playlist has been developed that entices the senses across the showrooms with a relaxing and stimulating effect.
d) Engagement: Designated kid’s play areas in our showrooms provide an engaging atmosphere for the family while the parents indulge in luxury.
This celebration of luxury will be made complete by exclusive product experiences to our prospective buyers and current clientele from other like-minded brands:
1. Carl F. Bucherer
Carl F. Bucherer is a world-renowned Swiss watch brand with a legacy of 125 years to its name. They are known for their finest watch making craftsmanship.
Through the Campaign, one winner will receive a personalized watch with his/her name customized on the dial. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.
2. J W Marriott
J W Marriott is a top notch hospitality brand in India when it comes to providing luxury experience to its customers. Mercedes-Benz India has associated with the brand to provide the same enriching experience to our customers as part of the campaign.
One couple from the campaign will get a stay package at any JW Marriott property in India – an all expenses 2 night/3 day package. In addition, every prospective buyer who takes a test drive of any Mercedes-Benz car during the campaign period will get a 20% benefit voucher for F&B and SPA at any JW Marriott property in India.
3. Swiss International Airlines
SWISS Air is a reputed luxury brand and equally aspirational when it comes to travel needs of our potential buyers.
One couple from the campaign will get a Business Class travel ticket from SWISS Air to any destination in Europe. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.
The winners for the campaign will be selected through a lucky draw that will be conducted in the first week of November 2014, at Mercedes-Benz India office.
Through the two month long LuxeFest, Mercedes-Benz India promises to provide patrons new touch points of fascination and delight that is consistent with the Mercedes-Benz brand and across all Mercedes-Benz showrooms in India.