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Yearly Archives: 2014
How Can Marketing Own The “Integration” Plank As It Nudges Higher Onto The Boardroom...
Integration as a key trend in marketing is nothing new and my purpose in this article is not to add to the more than...
Why Advertising And Marketing Will Always Be About Great Story Telling
They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...
Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call
Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...
Gang Up and Save with Godrej Interio
Godrej Interio the leader and innovator in modern furniture wishes for you and your close friends to get together and shop, transforming your lives...
Wonderla Net Profit Surges by 55.80% in First Quarter, 2014-15 Financial Year
Highlights:
-The parks segment saw a footfall increase of 9% during the first quarter ended on June 30th 2014.
-Gross Revenue for the First Quarter, ending...
Delhi Brand Summit: Anita Nayyar, CEO, Havas Media Group, India and South Asia
1. In your own words, how do you describe a `hot' brand?
The term "HOT" in itself is self explanatory. Anything HOT stays top of...
Business Leaders, How Self-Aware Are You?
In hindsight I should’ve anticipated there’d be a backlash.
You can’t put “Provocateur” into your LinkedIn title without expecting some provocation to come back at...
Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd
1. In your own words, how do you describe a `hot' brand?
For me Brand Value is defined by how much "More" a customer is...
Comic Con India Is All Set To Host Bangalore Comic Con 2014
Comic Con India is all set to host Bangalore Comic Con 2014 to entice Bengaluru’s audience with its biggest pop culture event of the...
McDonald’s Nurtures Indians’ Imagination with the Launch of Happy Meal Books
McDonald’s India today announced that it will offer books in its Happy Meals at participating restaurants for a two-month period, starting August 1. The...