Paul Writer

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There’s More to Thought Leadership than Just Leads

Thought leadership isn't directly about lead generation. Dave Munn of ITSMA will tell you how to bridge the gap and better understand why you should invest in thought leadership.

The Intellectual Yet Idiot

What we have been seeing worldwide, from India to the UK to the US, is the rebellion against the inner circle of no-skin-in-the-game policymaking...

You Can Create a Viral Ad and Help Change the World

A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...

The Hoopla Around Security

I attended an event today and there were lot of discussions on security threats, how to secure your perimeter, future of cyber security, governance,...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

If the Party is Over – Remember There is Always the...

In today’s dynamic world the expectations from individuals are very high – as students you need to get good grades, as adults there are...

The Power of MA (Mother In English)

Newton’s second law states that the net force is equated to the product of the mass times the acceleration or F=MA. I have always...

The Seven Myths of Win-Win Negotiations

It sounds fine on the face of it, but not everyone will get what they want and this is more likely to happen to...

Can the Elephant Dance Again? An ABCD Brand Perspective for the...

The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947.  From a...

Is the Aam Aadmi Party Heading for a Brand Crisis?

The Aam Aadmi Party (AAP) is at risk of seriously ruining its credibility - through poor image management of all things. Aam...