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Trust as a Brand Strategy – can drive brand premium

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

Content Marketing 101: 5 Times Storytelling Created Immortal Brands

The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...

5 Steps to Creating an Omnichannel Marketing Strategy

The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...

Microsoft Workshop: Will AI Fuel Marketing Strategies for CMOs?- Gurugram Chapter

When the first generation of commercial computers came to be, Artificial Intelligence was wishful thinking. Today, your computer, your smartphone, maybe all your household...

Seven Key Features for a Successful Business

It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...

Marketing Modification!

At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...

How Purpose can Drive Change and Innovation

Change has become a recognized game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be...

Culturally Savvy Leaders Boost Strategy Implementation

Business culture is a reflection of societal culture. Understanding its complexity is essential for those leading diverse, multicultural groups and implementing strategic change. Societal culture...