Tag: Strategy

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...

The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...

When the first generation of commercial computers came to be, Artificial Intelligence was wishful thinking. Today, your computer, your smartphone, maybe all your household...

It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...

At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...

Change has become a recognized game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be...

Business culture is a reflection of societal culture. Understanding its complexity is essential for those leading diverse, multicultural groups and implementing strategic change. Societal culture...