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What Marketers Can Learn from Narendra Modi

Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...

Scale and Personalization: Two Opposing Forces in Building Brand Purpose

One of my favourite business quotations has to be “With great power comes great responsibility” Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter...

The Seven Myths of Win-Win Negotiations

It sounds fine on the face of it, but not everyone will get what they want and this is more likely to happen to...

Can the Elephant Dance Again? An ABCD Brand Perspective for the...

The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947.  From a...

Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...