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Tag: INTERVIEWS
In Conversation with Vaibhav Tewari, COO, Portea Medical
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...
Beyond Pink: Darshana Shah, Hypercity Retail
Name: Darshana Shah
Organization: Hypercity (India) Retail Ltd
Designation: Senior Vice President – Marketing and Visual Merchandising
One book you recommend to all the marketers: Many books...
Beyond Pink: Minari Shah, Tata Motors Limited
Name: Minari Shah
Organization: Tata Motors Limited
Designation: Head (Sr. GM) Corporate Communications
One book you recommend to all the marketers: Black Swan
One campaign that remains your...
Chai Break with Arun Chittilappilly,Wonderla Holidays
We’ve got you a scoop on one man who knows what marketing is all about in the leisure and entertainment business. Arun has been...
Portea Medical: Focusing On Home Healthcare
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea Medical,...
Interview with Indraneel Ganguli – Senior Vice President-Marketing Tech Mahindra
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
Of course they have. It’s an entirely different world today. It is...
Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE
What are the two rules to follow when it comes to B2B marketing?
Don’t follow rules! While you are doing that - keep pushing the...
Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys
What are the two rules to follow according to you when it comes to B2B marketing?
One – measure every marketing effort. Whether it’s campaign design,...
Interview with Shaun Mitra -Chief Business Officer, UST Global
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
Yes, with the advent of social media and the ubiquitous internet...