MoreQuiz Recession Brand History Quiz By Paul Writer - April 28, 2020 </p> <section> <h2> <h2><strong>Adversity Brands – Born in Hardship to Thrive</strong></h2> </h2> <p>Hardship breeds innovation and new product concepts. Many top brands were born during times of strife such as the Great Depression and the Indian Freedom Struggle. How good is your Brand History? Take the Quiz and see!</p> </section> <section> <h2> <h2><strong>Can you nail it? Which cosmetic company is it?</strong></h2> </h2> <p>Founded in 1932 by the brothers Charles and Joseph it launched with a single product, nail enamel. It has gone on to become a billion dollar firm. One of the world’s most famous (and copied) perfumes is named for one of the founders.</p> </section> <section> <h3> <h2><strong>Which tech firm is this?</strong></h2> </h3> <p>Founded in 1939 in a garage in Palo Alto to produce electronic test and measurement equipment. <span style="color: #222222;">The company got its first big contract in 1938, providing its test and measurement instruments for production of </span><a href="https://en.wikipedia.org/wiki/Walt_Disney_Pictures" target="_blank" style="color: #0b0080;">Walt Disney Pictures</a><span style="color: #222222;">‘ hugely successful animated film </span><a href="https://en.wikipedia.org/wiki/Fantasia_(1940_film)" target="_blank" style="color: #0b0080;"><em>Fantasia</em></a><span style="color: #222222;">. </span></p> </section> <section> <h3> <h2><strong>Spot this media brand</strong></h2> </h3> <p>Founded in 1923 this brand has entertained people ever since with magical experiences and stories. It was founded by two brothers.</p> </section> <section> <h3> <h2><strong>Can you put your paw on which pet brand is this?</strong></h2> </h3> <p><span style="color: #3a3533;">On a recommendation from Massachusetts General Hospital, the dogs on Admiral Richard E. Byrd’s 1933 Antarctic expedition eat Dog Chow Checkers from this brand. </span></p> </section> <section> <h3> <h2><strong>Which cereal brand rose to prominence in the Great Depression?</strong></h2> </h3> <p><em style="color: #444444;">In the late nineteen-twenties, two companies led the market for cereal. When the Depression hit, Post did the predictable thing: It reined in expenses and cut back on advertising. But this other brand doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. By 1933, even as the economy cratered, Kellogg’s profits had risen almost 30 percent and it had become what it remains today: The industry’s dominant player.</em></p> </section> <section> <h3> <h2><strong>Can you punch the right answer?</strong></h2> </h3> <p>It is an American technology company that designs and manufactures semiconductors and integrated circuits (ICs). It holds more than 45000 patents and in its long history has also made consumer devices. During the US recession of 1954 it launched the transistor radio. Which company are we talking about?</p> </section> <section> <h3> <h2><strong>The co-founder is now helping find a vaccine for COVID-19</strong></h2> </h3> <p><span style="color: #212529;">In the early 1970s, the U.S. entered a 16-month recession when the GDP took its worst hit in nearly two decades. It was during this time that two college drop-outs launched the concept of easy-to-use computing for homes and offices. </span></p> </section> <section> <h3> <h2>This company has had two near-death experiences. And survived.</h2> </h3> <p>Founded in 1997 it tried to close in 2000 and offered itself for sale to its nearest competitor. They declined and the firm did pretty well the next year. In the midst of the US Great Recession, in 2011, they hiked prices and again, almost died. But they survived to tell the tale today.</p> </section> <section> <h3> <h2><strong>“We believe in investing in downturns” – Which CEO said this?</strong></h2> </h3> <p>Launched in 1975, it launched an iconic product in the dot-com bust era of 2001, and another super hit product in 2007 just in time for the subprime crisis. They believe they cater to the higher end of the market and that is not severely affected by recessions.</p> </section> <section> <h3> <h2><strong>This brand is built to last</strong></h2> </h3> <p>From 1932 to 1998 it never made a loss. Then made losses till 2004. Thanks to a turnaround strategy, during the worst of the recession in the years 2007 through to 2011, their pre-tax profits quadrupled. This, despite a key product patent running out in 1998 exposing them to imitators.</p> </section> <section> <h2></h2> </section> <section> <h3></h3> </section> <p> </p> <p> </p> <p> </p> <p> </p> <p> Quiz Maker – powered by Riddle
