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A Look Into The Future Of Selling Online

With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...

Loyalty, Rewards, and Progress in the Digital Era

Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...

‘Nasty’ Tweets Bring Immediate Attention!

“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...

Omnichannel Retail – The New Holy Grail of Marketing

A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...

Three Core Functionalities for Multi-Channel Marketing

Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting...

Webinar Resources | Maximizing the Marketing Moment | 14 Sept

Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has...

The Rise Of The Modern Marketer – Interview with Anika Agarwal, VP & Head...

Paul Writer launches The Rise Of The Modern Marketer,    Video interview series of CXO’s highlighting best practices and trends in the use of technology for...

How You Can Prevent App Uninstalls And Improve Mobile Marketing

Nearly 80% of apps get uninstalled in seven days and around 50% on Day 1. Most apps fall into next 5000th or 10000th app...

Introducing the First Personalized News Player in the World: NewsDistill

Now user can not only read but also listen to the news. When you can't read news or bored of reading an article, NewsDistill...

The Entrepreneur Journey- GuruKool: Anjali Awasthi, MedKonect Services

Anjali Awasthi Co-Founder MedKonect Services Trigger that led to your entrepreneurial journey Healthcare in India is evolving and there are many gaps to be filled, leaving enough scope...