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How Personal Insights Can Drive Impactful Customer Journeys by Deepali Naair, IIFL Wealth Management
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Lessons from Alibaba’s Content Marketing Playbook
Last year Alibaba’s singles day sales generated $17.7 billion. Amazon’s Black Friday sale last year made $3 billion. Alibaba’s unprecedented growth has taken companies...
Chai Break with Sunil Mittal, EVP & Chief Sales and Marketing Officer, CSSCorp
What makes a good marketer?
“The Times they are a Changin’ “, sang Bob Dylan back in 1964. That’s the reality we find ourselves in...
Meet The Jury: Sunder Madakshira, Head Marketing, Adobe
Sunder Madakshira
Head Marketing
Adobe India
Sunder Madakshira works with Adobe as Head of Marketing in India. In this role he is leading a team of marketers...
B2C Marketing: What No One is Talking About
Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven...
Desi Digital
DESI DIGITAL
Desi Digital Cookbook
Why Digital Marketing In The Indian Context Is Different
-By Jessie Paul
Whatever you can rightly say about India, the opposite is also...
Chai Break with Kiran Veigas, Associate Director & Head – Corporate Strategy & Marketing,...
What makes a good marketer?
The Customer First Approach: It is paramount to deeply identify the needs of your customer and provide solutions that delight...
Six Stats That Show That Marketing Is on the Verge of Yet Another Major...
Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic...
“Where the heart is”, Web Series by Asian Paints to Bring Out Celeb Home’s...
Every home has a story – a story that is beyond words. Leading paint & décor brand, Asian Paints brings out a web series...
How to Scale Your Marketing Strategy Without Sacrificing Engagement
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...