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BORN Designs TataCLiQ
BORN (www.borngroup.com), an award winning global company that combines creative design, content production and ecommerce services have announced that it was the firm behind...
Why Creating A Personal Online Experience Is Critical
The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...
Adaptive Content: The Way to Your Customer’s Heart
Imagine your organization’s content serving people in such personal, useful ways that it stirs feelings for your brand. What impact might those feelings have...
How to Evolve Your Prospect Management in a Predictive World
It used to be that prospect management meant dolling out “Glengarry Leads” to add to your Rolodex, keeping a spreadsheet of top prospects, or most...
Interview: IT Marketing Summit – Poornima Couto, Wipro Limited
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
The...
Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
To Have and To Hold…3 Ways Building an Online Community Is Like Planning A...
If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only...
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
DBS Speaker 2015: Apurva Chamaria, Head Global Brand & Digital Marketing, HCL Technologies (HCLT)
What according to you makes a brand `hot'?
A brand can be ‘hot’ for several reasons. In today’s experience led economy:
Relevant is the word which comes...
The 4 Things Digital Marketers are Missing
Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity...