Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Alokedeep Singh
Head e-commerce
Titan Company
On how they are defining the New Age Customer and hence how should the New Age Marketer be..
So I think the New Age Customer isn’t any different from what we have seen in the past. The modalities of customer is reaching across to you is something that has really changed today. Given that there is so much of influx of social search on digital and likewise other channels on retail so today you cannot really perceive nor have a perception of how the New Age Consumer is what you may call is trying to reach you. Similarly the same thing is happening in marketing today with converging lines in marketing and technology. Given the way digital and mobile are occupying the mindshare from a consumer perspective the New Age Marketer is somebody who needs to be very adaptive and learn very fast to what the consumer wants, this is something that is not going to remain very constant like the earlier days of above/below the line in digital medium so the lines today have blurred and you need to be Omni-present and adaptive to what the customer wants.
“Similarly the same thing is happening in marketing today with converging lines in marketing and technology.”
