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Alokedeep Singh
Head e-commerce
Titan Company

On how critical is digital marketing in their company…

Digital, mobile and marketing engagement is extremely important. These are things which have become hygiene in any consumer facing business and considering that we have brands like Tanishq, Fastrack and Sonata and more brands which are getting added. These brands touch different target audiences and digital is one common medium today that allows you to converge all these target audiences. Today we can reach consumers as far as possible; we can also reach them in areas that don’t have physical stores. So that’s the importance of digital that it brings to a company like us that even extends beyond the network of just physical distribution.

“These brands touch different target audiences and digital is one common medium today that allows you to converge all these target audiences.”

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