Paul Writer launches New Age Marketing ,
Video interview series of CXO’s highlighting best practices
On the importance of e-commerce platforms in strengthening their brand presence and the ways they are going about it..
I think e-commerce is very important to us in fact we were among the earliest brands to adopt e-commerce and have our own portal besides the other external portals which came up in the industry. This itself signifies e-commerce as a channel for us both from a sales as well as an experience point of view. The core philosophy is to reach customers where they are and to be where the customer is whether it is digital or stores. Going forward I think e-commerce by the sheer consumer adoption today which is happening on web and mobile mediums will play a larger role.
“The core philosophy is to reach customers where they are and to be where the customer is whether it is digital or stores.”