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Alokedeep Singh
Head e-commerce
Titan Company

On the role of technology transforming a business like theirs..

Technology plays a key role as technology today is no longer an isolated department or team in a business but it is a part of marketing and consumer engagement. Especially in mediums like physical stores it can record whether it is reaching out to consumers through acquisitions, CRM programs, analytics and nowadays you can even run customized campaigns across any medium. Technology is the biggest medium perhaps when it comes to the consumer and I think the marketer and technologist today aren’t on parallel paths but on paths that are clearly overlapping.

“Especially in mediums like physical stores it can record whether it is reaching out to consumers through acquisitions, CRM programs, analytics and nowadays you can even run customized campaigns across any medium.”

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