Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Ajay Kakar
Chief Marketing Officer
Aditya Birla Group- Financial Services
On nurturing and maintaining their prospect/lead base.
‘The world is our oyster’ as they say, when you represent the financial services category there is not a single living being who is not a prospect base because how will you live without money or benefits of money. So for us it’s an ocean of opportunity and as a category or as a brand we are just looking at mere drops. In life we make sure that we not only sell our products and solutions but through various initiatives we try to create mass realization of the importance and relevance of our category. For example we have a platform called ‘Jaanoge Tabhi Toh Maanoge’, linked as janotohmano.com and the site informs people on why they should invest in mutual funds. Similarly we are extending this into a life insurance business where we are telling people what are the myths about life insurance or how should they buy better, once they buy what questions they should be asking. So as far as we are considered we reach out to our prospects on an ongoing basis not probably with our products and services but with the relevance of our product and services as a category in their lives.
“For example we have a platform called ‘Jaanoge Tabhi Toh Maanoge’, linked as janotohmano.com and the site informs people on why they should invest in mutual funds.”
