Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Girish Shah
Executive Vice President – Sales and Marketing
Godrej Properties
On nurturing and maintaining their prospect/lead base.
We have over 400,000 leads currently in our system and the funnels that we use are largely on consumer touch-points for example, our website, telephone lines, Call Centre, Facebook page, and all other consumer engagement initiatives that we do. We are able to build and develop our database. On a whole we need to understand the entire environment of our leads and then define the profile of what they do and where they are. This to my mind is an important element to what we seek to do with them.
“On a whole we need to understand the entire environment of our leads and then define the profile of what they do and where they are.”
