Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Ajay Kakar
Chief Marketing Officer
Aditya Birla Group- Financial Services
Well, data weather structured or unstructured is way of life once again and you have to try and make sure that you capture it and you make sure that you convert it into usable data and insights. We follow the traditional methods of book keeping as well as use the software to help us capture data. Then we make sure when we try to reach out to our customers it is with the in depth understanding with the insight data gives us.
“We follow the traditional methods of book keeping as well as use softwares to help us capture data.”
