Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Amit Sinha Roy
VP- Marketing & Strategy
Tata Communications Ltd
On the role of social media.
Social Media is one of the aspects of marketing that we have been tracking exhaustively over the last few years. We have today the ability to see, share our voice across various channels using tracking mechanism and tools that we have deployed. We are also able to proactively monitor and respond across the various channels which we have chosen to be active on. We have our own Facebook page, LinkedIn account and a twitter handle as well. New age blog is a space where some of our leaders are regularly blogging in terms of topics that are of interest and relevant to our customer base and we also invite guest bloggers there as well. From these aspects we are engaging actively in the social media space, we are monitoring what is being said about us and the current sentiment in the social media space. Now we can engage proactively with our customers and prospects using the various channels that we have chosen to.
“Now we can engage proactively with our customers and prospects using the various channels that we have chosen to. ”
