Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Ketan Gupta
Chief of Operations
Balaji Telefilms
Insight on the ecosystem that media is creating in times of multiple screens/devices/ form factors and fragmentation.
The market has been growing in various forms, there have been incidents where people are trying to do something online. But in last couple of years, the content consumption globally, be it on TV, be it Online, be it on the App everything has changed by miles. So the consumer and the target audience has increased. First we used to aim at Indian housewife by making only daily soaps but looking at the current trend, looking at where the market is going, looking at all the opportunities we have which is online, offline, web based shows, mobile based shows, the scope of the consumer has gone into 100 times more. So looking at this change BalaJi has also adopted and we are making content which will be web based, which will be app based.
“First we used to aim at Indian housewife by making only daily soaps but looking at the current trend, looking at where the market is going, looking at all the opportunities we have which is online, offline, web based shows, mobile based shows, the scope of the consumer has gone into 100 times more.”
