M.IT.R Top 50 List by IBM

MITR 50 List – By IBM Connect 2012

IBM and Paul Writer recognize all CMOs who have adopted technology to enhance customer experience and engage with the market in order to drive business results. Naturally, with the support of their CIOs and technology partners. This goes beyond using social networking platforms like Facebook, LinkedIn, Twitter and is more about embracing and cultivating a spirit of collaboration both internally and externally to enable a smarter business. Those on this list have used in technology in the following ways: – Fast and successful Web site integrations – Improved business intelligence efforts to help drive customer engagement – Measure marketing effectiveness – New marketing technologies to better engage customers – eCommerce platform implementation – Integration of marketing with supply chain – Implementing CRM systems – Improving accessibility and usability of customer information – Building a customer data warehouse – Developing self-service options for customers – Cost savings from the integration – Innovation and product development – Communication dissemination – internal and external M.IT.R – 50- 2012, is a recognition for those Top 50 Gurus of Marketing in India who have achieved success in their business through the use of technology. This list was unveiled at a unique event hosted by IBM, to bring out the still nascent and tentative relationship between 2 areas of business in India, considered to be in opposing direction but moving towards strategic leadership. Paul Writer was the knowledge partner for this event and in the journey to identify the M.IT.R – 50 we interviewed several Senior Marketers and captured their views on emerging and existing technology used in their marketing programmes. The interview collection is as varied as is it is interesting.   The M.IT.R 50 List in alphabetic order