Interview with Tapan Singhel, MD & CEO at Bajaj Allianz
PW: As a marketer what would you say are your current priorities?
TS: In the current future, I would advise every marketer to focus on the following aspects that would increase the efficiency and productivity of all marketing initiatives. Most importantly, it is critical to optimize your Customer Data Management & Analytics and, Social Media & Digital Communications outreach programs.
Subsequently, a solid and focused Customer Self Service attitude and E-commerce foundation should be developed upon.
An ongoing initiative to Link Supply Chain to Marketing Initiatives and New Product Development must always have a keen focus.
Finally, ensuring that your company’s website is revamped and up to date to ensure that the target audience is aware of your key offerings and is straight away able to identify with your value added services.
PW: At Bajaj Allianz General Insurance Co. Ltd, how has technology played a role in customer acquisition or retention?
TS: Our IT services are recognized as one of the centres of excellence globally in Allianz. It has been leveraged to enhance customer experiences by providing solutions at the customer / Intermediary desk . The ease of transactions and convenience gives us a cutting edge advantage in customer acquisition. Also, since 60 % of our policies can be technically renewed by our customers and intermediaries personally, this effort does tend to enhance retention.
PW: How has technology played a role in new product development, market expansion or other areas?
TS: There has been no doubt that technology has extended our reach to geographies that were previously more difficult to reach. Our solutions today allow us to service area right from Baramullah in Kashmir to Kanayakumari and similarly from the east to the west.
About Tapan Singhel – Tapan has over two decades of experience in the insurance domain and was with New India Assurance Company as a direct Officer in 1991. He has handled various portfolios as varied as accounts, IT, underwriting, claims, marketing, sales, ect. and received many awards in the organization for his contribution. Tapan is a BHU alumnus having done his Masters in Physics with specialization in Lasers and Spectroscopy and his schooling from La Martiniere for boys Kolkatta and st. Peters Agra. He is keen strategist, passionate about his work and great motivator.
