Interview with Nita Kapoor – EVP Marketing & Corporate Affairs – Godfrey Philips India
PW: As a marketer what would you say are your current priorities?
NK: New product development – to stay in touch with the changing demands in the market. Align and Link the Supply Chain with Sales and Marketing Initiatives.
PW: At Godfrey Philips, how has technology played a role in customer acquisition or retention?
NK: Being a restricted category we have a permission based consumer interface model which takes a longer time to develop, respond and maintain . Expectedly there has been a slow progress and we are taking steps to bridge the gaps.
PW: How has technology played a role in new product development, market expansion or other areas?
NK: Technology has helped us take regular feedbacks and create consumer backed products. It has also helped sales and distribution and enhanced our data management, commercial tie-ups, sales and marketing link ups to name a few.
PW: Do you have a separate budget for the IT component of marketing? And how aligned are the marketing and IT functions in the organization?
NK: Yes, currently it is housed in marketing and we are aligning this with the IT department for the organization
