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Is Neuromarketing All About Brain Scans: Prathibha Ryali of The Weather...

Science and Art have forever been at two ends of a rope. However, careers and trends have risen combining both, a few examples are...

Webinar: Personal Insights Drive Impactful Customer Journey

What does your customer want? Personal insight into your customer goals gives you the power of data.   This allows you to orchestrate unified...

Bollywood Fashion Gets a Makeover with IBM Watson

One would think that Bollywood fashion and artificial intelligence (AI) have nothing in common. Well, looks like technology can play a key role in...

Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM

Interview with Vasantha V Kumar, Director of Marketing and Communications, IBM at The Great Indian IT Marketing Summit and Award 2017. This was 5th...

Lenovo Set to Close Acquisition of IBM’s x86 Server Business

Lenovo and IBM announced today that conditions for Lenovo’s acquisition of IBM’s x86 server business have been satisfied and the parties anticipate they will...

Digital Eyes and Runners Legs

I haven't blogged in a while and 140 characters don't come as easily as they used to. Not for lack of stories, experiences or...

M.IT.R Top 50 List by IBM

MITR 50 List – By IBM Connect 2012 IBM and Paul Writer recognize all CMOs who have adopted technology to enhance customer experience and engage...