Paul Writer launches Innovative Marketer Dialogue , 
Video interview series with CMOs highlights marketing best practices
Alokedeep Singh
Head of E-Commerce Business
Titan Company Limited
On use Innovative technology and Marketing
In the last one year, we’ve launched our companies unified commerce channel, while it is not creating a paradigm shift but I would say it is one of its kind e-store. Today within the digital space, we sell around 7000 products online which range from jewelry, watches, accessories and bags to perfumes, eye-wear and sunglasses, very recently even helmets which came from the fast track brand.
“In the time to come, we see the e-commerce channel playing a very important role in our overall sales and marketing strategy. I would probably look at calling it a paradigm shift in the next 2 to 3 years, as of now it would be too myopic to say it is.”
The sheer length and breadth of the store is vertical in the internet definition or the e-commerce definition and that itself is a big milestone for us and the fact that we’ve had a very enthusiastic and encouraging response from the consumer fraternity for the Titan e-store has been very good for us. In the time to come, we see the e-commerce channel playing a very important role in our overall sales and marketing strategy. I would probably look at calling it a paradigm shift in the next 2 to 3 years, as of now it would be too myopic to say it is.
