Paul Writer launches Innovative Marketer Dialogue, 
Video interview series with CMOs highlights marketing best practices
Abhijat Shukla
Head – Data Customer Lifecycle Management
Vodafone India
On Challenges that Marketers face today …
In this hyper connected world, the role of disruptive technology is one of the biggest challenges that we face today. How to grapple with the deluge of new technology or the world of mobile apps, hyper connectivity, devices etc? Dealing with disruptive technology is definitely one of the biggest challenges.
The second is deluge of data or the much-bandied word ‘big data’. While companies are grappling with and dealing with their own structured data, the challenge that big data throws at marketers is something else.
“In this hyper connected world, the role of disruptive technology is one of the biggest challenges that we face today. ”
The third big challenge that I see today is customer loyalty. Customers today trash brands in a few seconds. All the efforts marketers like us to take to provide a good experience to customers can be diminished in a matter of seconds. More and more customers are becoming aware, well informed of what they are consuming and that puts a lot of pressure on marketers like us therefore customer loyalty is the third big challenge.
Handling data is a challenge for all marketers today.
Disruptive tech is called that because it changes business. Glad that vodafone is focusing on this area and working on customer loyalty.
Good interview.