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Customer Centricity: Mission Impossible?
The number of middle class in India has doubled over the past decade. As per (National Council of Applied Economic Research) NCAER, this has gone...
Interview-Prashant Tandon, Co-founder and MD Healthkart.com
Healthkart.com (Aquamarine HealthCare Pvt. Ltd.) was formed with the premise to offer effective solutions to health enthusiasts. Today, Healthkart offers India's largest range of...
TCS Global Trend Report: Companies To Spend $19M On Social Media In 2013 But...
Tata Consultancy Services the leading IT services, consulting and business solutions organization in its latest Global Trend Report, shares that despite the hype and...
Turning Expectations Into Customer Satisfaction
Expectations can determine the perception of your product. Setting that expectation and spreading it is the next step, but beware of trickery.
Consumers are constantly...
Don’t Let Your Inbox Manage You
In today’s world, the most prominent mode of communication is email. Either in our phones or laptops, we are desperately waiting for the next...
Chennai Hot 50 brands recognized at Paul Writer’s Retail Marketing Summit
Paul Writer, India’s first community of marketers, recognized Chennai Hot 50 at the Retail Marketing Summit at The Rain Tree in Chennai on September...
Paul Writer hosts the 3rd edition of The Futurist CMO 2013
Paul Writer, India’s first community of marketers, hosted the 3rd edition of its successful annual executive meeting of top marketers, The Futurist CMO 2013 Conclave at...
The Mystery of the Missing Brand in Telecom Advertising
Three big campaigns are running on TV at present from the big three of Indian telecom service providers – Airtel, Vodafone and IDEA. All...
Marketing in Good Measure
Is the CMO the new CIO? There are interesting arguments on both sides. My belief and wish is that CMOs become the new CIOs....
Warning: Are you playing into your Competitors Hand?
It is incredible what fresh perspective on your strategy can bring to a problem.
Sitting in a Strategy discussion earlier today an English colleague –...