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The Power of MA (Mother In English)
Newton’s second law states that the net force is equated to the product of the mass times the acceleration or F=MA. I have always...
Interview with John Lenzen-VP & Global Head of Marketing, Tata Consultancy Services
What are the two rules to follow when it comes to B2B marketing?
First would be to stay close, and stay relevant, to the customer. Clients are faced...
Paul Writer Announces Great Indian IT Services Marketing Summit
Co-hosted by ITSMA and LinkedIn, conference brings together CMOs of Cognizant, iGATE, IBM, KPIT, Tech Mahindra, TCS, SAP and 100 others
Paul Writer today announced...
Interview with Dave Munn- President & CEO, ITSMA
Dave has been President & CEO of ITSMA since 2001 and oversees all sales, marketing, strategy, partnerships, and operations for this 18-year-old organization. As...
The Seven Myths of Win-Win Negotiations
It sounds fine on the face of it, but not everyone will get what they want and this is more likely to happen to...
Cause Marketing: Tata Tea’s Jaago Re
One Indian brand that has been consistent and successful in its cause marketing effort is Tata Tea with its Jaago Re platform. It is...
Got Compelling Content? 4 Crucial Next Steps
It is no secret that content marketing has grown tremendously over the past few years. In fact, 93 percent of B2B marketers reported using...
Explic8: Monitor Real Time Conversations On The Internet And Get Detailed Insights
Social media has shown immense potential in observing conversations and deriving insights from it. This growing requirement has provided an equally growing opportunity for...
ITC Paperkraft Expands Portfolio with a New and Innovative Notebook Series
In line with its enduring commitment to delivering unique and differentiated products, ITC’s Paperkraft is all set to capture the imagination of consumers yet...
In Conversation: Abhijit Jorvekar, Quickheal Technologies
Abhijit is a business manager with proven experience in multiple domains. He has highly successful track record in market development. At Quick Heal, Abhijit...