Menu
No Strings Attached: Creating the Optimum Environment for Innovation
A change of approach to loosely-linked research partners can generate radically new products.
As the technical world transforms and advances, external partnerships are an important...
How To Prepare Your Content for a Global Audience
Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t...
Paul Writer Announces Winners of Excellence in IT Marketing Awards
The 2nd Annual Great Indian IT Marketing Summit co-hosted by LinkedIn India and with ITSMA as Knowledge Partner, brought together top marketers from the...
Interview with Indraneel Ganguli – Senior Vice President-Marketing Tech Mahindra
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
Of course they have. It’s an entirely different world today. It is...
Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE
What are the two rules to follow when it comes to B2B marketing?
Don’t follow rules! While you are doing that - keep pushing the...
Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys
What are the two rules to follow according to you when it comes to B2B marketing?
One – measure every marketing effort. Whether it’s campaign design,...
Interview with Shaun Mitra -Chief Business Officer, UST Global
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
Yes, with the advent of social media and the ubiquitous internet...
Interview with Melissa Womack- Head, Global Corporate Marketing, KPIT Technologies
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
The lines between B2B and B2C have always been blurred. We...
Scale and Personalization: Two Opposing Forces in Building Brand Purpose
One of my favourite business quotations has to be “With great power comes great responsibility”
Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter...
Interview with Sachin Mulay- GM, Head of Corporate Brand & Applications Marketing, Wipro
With social commerce becoming a reality, customer engagement can no longer be left to the delivery team. What is the appropriate role for marketing...