Paul Writer

HCL Technologies Launches First Ever Global Twitter Recruitment Campaign

HCL Technologies , a leading global IT services provider, today announces the first ever global Twitter recruitment campaign called #COOLESTINTERVIEWEVER; A campaign that will...

ZipDial Amongst Top 10 Most Innovative Companies In The World

FastCompany’s annual Most Innovative Companies issue recognizes and honors leading businesses like Google, Twitter, Nike, Airbnb, and Amazon along with high growth start-ups across...

Max Life Insurance Launches its Campaign

Max Life Insurance, one of India’s prominent life insurance companies announces the launch of a string of three new TVC’s with the tagline...

Tweet – The Chirp Of a Small Bird That Can Be Heard

If you search for the meaning of the term “Tweet” you get the above definition. I would rather put it as – The Chirp...

RED BOOK FOR TECH PR

RED BOOK OF TECH PR

Random Musings: WhatsUp Mark Zuckerberg?

Valuation is thought to be a science by many. Just because a number is put out and there are detailed calculations and forecasts and...

Facebook, the World’s Biggest ‘Time-Pass’ Wants to Buy Your Time

The CMO of an Indian coffee chain described his organization as being the business of “time-pass” not coffee.  Because spending time in the shop...

Facebook Pockets WhatsApp

If it wasn’t enough to take over Instagram in 2012 for $ 1billion, two years later they are here to shock the world with...

Changing Marketing Dynamics, Disruption is the New Norm

For long the instinct or the gut feel has been guiding marketers on tactics that can click with the audience. But with the advent...

Portea Medical: Focusing On Home Healthcare

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea Medical,...