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Television Journalist Gaurav Kalra Joins ESPNcricinfo
The propensity to consume digital content online has inclined tremendously, ESPNcricinfo, an online website dedicated to providing some of the most comprehensive, updated news...
When Should You Outsource Your Social Media Efforts?
A business that’s active on social media platforms is a business that is optimized to thrive in the 21st century. Just log on to...
Pidilite To Make Holi More Safer
Rangeela, one of the leading brands from the house of Pidilite brings to you ‘Holi Ke Rang’ the non-toxic Holi colors encouraging the spirit...
Fever 104 FM & John Abraham join hands to be the ‘Voice of Change’
Fever 104 FM, the fastest growing radio company& superstar John Abraham have associated to launch a full-fledged CSR campaign that is aimed towards addressing...
Tangled Web of Applications is More Complex and Stunting Digital Growth
A study of over 1,000 CIOs and senior IT decision makers by Capgemini, provider of consulting, technology and outsourcing services, has shared that the...
Survey Report : Marketing Trends 2014
Paul Writer launched a survey in December 2013 to understand senior marketers sentiment for the year 2014. 102 respondents from India's leading companies across...
Nike – A Participative Digital Campaign
It's that time of the year in India where we get huddled up in our cozy couches to watch the ever so famous...
Brand Value Must Mean More than Shareholder Return
A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia...