BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point

What according to you makes a brand `hot'? When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.   A...

Shibani Mishra, Chief Marketing, Indus League Clothing Speaks on ‘hot’ Brands

What according to you makes a brand `hot'? Consumers are the ones that make the brand hot & cool both !  And that happens when...

BBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited

What according to you makes a brand `hot'? The ability to engage with consumers and become a part of their life narrative. A `hot' brand within...

BBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical

What according to you makes a brand `hot'? Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand...

Paul Writer Announces Winners of the Excellence in IT Marketing Awards

Co-hosted by ITSMA and LinkedIn, 3rd Annual Summit attracts 100+ CMOs Bangalore, Karnataka, India Paul Writer announced the winners of the Excellence in IT Marketing at...

Paul Writer Recognizes the Best in Mumbai Brands at the Mumbai Brand Summit 2014

Paul Writer, India’s first community of marketers, recognized Mumbai Hot 50 at the Mumbai Brand Summit on September 19, 2014. The conference witnessed 150...

Meet 150+ Leading Marketers at The Mumbai Brand Summit

Be a part of The Mumbai Brand Summit, 2014 to find answers to the questions you have been always looking for as a marketer....

Mumbai Brand Summit: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas...

In your own words, how do you describe a `hot' brand? A Hot brand in my opinion, is a brand that exudes tremendous energy and...

Paul Writer Recognizes the Best in Delhi NCR Brands at the Delhi NCR Brand...

Paul Writer, India’s first community of marketers, recognized Delhi NCR Hot 50 at the Delhi NCR Brand Summit on August 22, 2014. The conference...

Meet 200+ Leading Marketers at The Delhi Brand Summit

Be a part of The Delhi Brand Summit, 2014 to find answers to the questions you have been always looking for as a marketer....