MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.

What according to you makes a brand `hot'? In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket

What according to you makes a brand `hot'? A hot brand is one that has a strong connect with customers, so much so that customers...

MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti

What according to you makes a brand `hot'? When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...

Paul Writer Recognizes the Best in Bangalore Brands at the Bangalore Brand Summit 2014

Paul Writer, India’s first community of marketers, recognized Bangalore Hot 50 at the Bangalore Brand Summit at the Leela Palace, Bangalore on June 13th,...

FBC 2017: Adobe Content100, India’s Top 100 Brand & Content Custodians

We are delighted to announce Adobe Content100 List Powered by PaulWriter, the recognition list of top 100 brand & content custodians in India. Content100 List is...

Ola Cabs – Bangalore Hot 50!

Olacabs.com is your stop for all sorts of car and cab rentals. By a click you’ll know the various car rentals available and the...

Paul Writer Recognizes the Best in Mumbai Brands at the Mumbai Brand Summit 2014

Paul Writer, India’s first community of marketers, recognized Mumbai Hot 50 at the Mumbai Brand Summit on September 19, 2014. The conference witnessed 150...

Paul Writer Recognizes the Best in Delhi/NCR Brands at the Delhi Brand Summit and...

Paul Writer, India’s first community of marketers, recognized the best in Delhi/NCR brands at the Delhi Brand Summit and Hot 50 Brands 2015 at...

BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point

What according to you makes a brand `hot'? When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.   A...