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I’m having fun with AI. Are you?
I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
📻Women as leaders are the same as men. Almost.
Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Marketing budget: Is $500 million ok?
$500 million is actually frugal.
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.
Why Taylor supports Travis’ events
Taylor Swift - who makes around $100 million a year through her concerts - shows up for new boyfriend, NFL player, Travis Kelce’s games....
Elon & I are safe, but LJP OTW
We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...
Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life we use it to describe people who are a little...
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....
Marketing gets CRED out of the red.
Why Marketing Gets CRED Out of Red
CRED's near-billion-dollar hire-acquisition by WhatsApp proves a principle I've been writing about since 2008: Mindshare leads to Marketshare,...