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Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
I’m having fun with AI. Are you?
I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...
Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life we use it to describe people who are a little...
📻Women as leaders are the same as men. Almost.
Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....
Why Your CV Needs Numbers
The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
Why Yardley smells better than Bath & Body Works today
My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...
Don’t be evil, Sam
"Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need...
Marketing budget: Is $500 million ok?
$500 million is actually frugal.
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.
Of Christmas Cakes and Tupperware
The annual Christmas cake, precious with fine sugar carefully saved through the year, would be baked a few days before and the cake carefully...