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This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Why Art Tuition Aunty when Michelangelo is free?
The teen’s friend is a gifted artist - the kind who doodles gallery-worthy portraits. They are dragging themselves through a school system which has...
Marketing budget: Is $500 million ok?
$500 million is actually frugal.
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Marketing gets CRED out of the red.
Why Marketing Gets CRED Out of Red
CRED's near-billion-dollar hire-acquisition by WhatsApp proves a principle I've been writing about since 2008: Mindshare leads to Marketshare,...
Don’t be evil, Sam
"Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need...
Why Yardley smells better than Bath & Body Works today
My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...
Of Christmas Cakes and Tupperware
The annual Christmas cake, precious with fine sugar carefully saved through the year, would be baked a few days before and the cake carefully...
Why Your CV Needs Numbers
The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...