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Marketing budget: Is $500 million ok?
$500 million is actually frugal.
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....
Why Yardley smells better than Bath & Body Works today
My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...
Why Your CV Needs Numbers
The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life we use it to describe people who are a little...
Why Taylor supports Travis’ events
Taylor Swift - who makes around $100 million a year through her concerts - shows up for new boyfriend, NFL player, Travis Kelce’s games....
Zendaya and the talent acquisition process
18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
I’m having fun with AI. Are you?
I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...