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Of Christmas Cakes and Tupperware
The annual Christmas cake, precious with fine sugar carefully saved through the year, would be baked a few days before and the cake carefully...
Marketing budget: Is $500 million ok?
$500 million is actually frugal.
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.
I’m having fun with AI. Are you?
I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...
Don’t be evil, Sam
"Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need...
Why Taylor supports Travis’ events
Taylor Swift - who makes around $100 million a year through her concerts - shows up for new boyfriend, NFL player, Travis Kelce’s games....
This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Zendaya and the talent acquisition process
18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
📻Women as leaders are the same as men. Almost.
Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...