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$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...

"Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need...

Taylor Swift - who makes around $100 million a year through her concerts - shows up for new boyfriend, NFL player, Travis Kelce’s games....

I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...

18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...

Image branding is not just for people - it is for companies too.  In the early 2000s the big companies all had a live...

Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...

What does mediocre mean? It actually just means average, good enough.  But in real life we use it to describe people who are a little...