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How Many or How Much?
Yo!
What if you didn't have to go to work? What would you do? It isn't as far-fetched as you think. I'm sure we all...
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Laundry can be an engagement tool
Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Elon & I are safe, but LJP OTW
We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....