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Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Taylor Swift’s Management Lessons for AI
Taylor Swift's clever management has made her invincible. AI cannot take away her job. What can we mere mortals do to be in the same position?
Zendaya and the talent acquisition process
18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
800 D2C Brands. Phooey! Fake Numbers.
Yo! I badly wanted to order Sea Monkeys as a kid. They advertised in comic books and it seemed magical - put these eggs...
Priyanka is a skinfluencer. Build your own Influencer Framework
I had never heard of Obagi - a skincare firm - until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...
Laundry can be an engagement tool
Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Video Killed Long Copy :(
Yo!
When was the last time you wrote a long post on Facebook? (Only exceptions on my feed are the ones supporting jallikattu.) Once Facebook...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...