Paul Writer

Video Killed Long Copy :(

Yo! When was the last time you wrote a long post on Facebook? (Only exceptions on my feed are the ones supporting jallikattu.) Once Facebook...
Zendaya and the talent acquisition process

Zendaya and the talent acquisition process

18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
companies using chatgp

Bring out the hedgehogs – the Indians are coming v2

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...

How Many or How Much?

Yo! What if you didn't have to go to work? What would you do? It isn't as far-fetched as you think. I'm sure we all...
Priyanka is a skinfluencer.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...
Laundry can be an engagement tool

Laundry can be an engagement tool

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...