Priyanka is a skinfluencer.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...

Video Killed Long Copy :(

Yo! When was the last time you wrote a long post on Facebook? (Only exceptions on my feed are the ones supporting jallikattu.) Once Facebook...
Laundry can be an engagement tool

Laundry can be an engagement tool

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
This newsletter is interesting. It will give you peace.

This newsletter is interesting. It will give you peace.

I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Taylor beats AI

Taylor Swift’s Management Lessons for AI

Taylor Swift's clever management has made her invincible. AI cannot take away her job. What can we mere mortals do to be in the same position?