What if you didn’t have to go to work? What would you do? It isn’t as far-fetched as you think. I’m sure we all know someone who is able to spend their time at home managing the needs of the family. Or who is devoting their life to helping others. And still others who are full-time ‘investors’. They are not all super-rich. But they are able to manage the basic necessities of food, shelter, clothing and healthcare.
An industry where output is increasingly delinked from hours of human effort and more correlated to technical smarts, business creativity or IP is my old stomping ground, IT services. Non-linear growth has been the holy grail for over a decade, but now there are firms that have achieved it, putting further pressure on the others. Moreover the clear demarcation between product and services firms has blurred making it interesting for both kinds of organizations. How can marketers support their firms and add business impact in this time of transition to a non-linear world? How can marketers themselves harness tech to do better work? This and more will be discussed at our upcoming 5th Annual Great Indian IT Marketing Summit co-hosted with LinkedIn taking place on 21st February at the Ritz Carlton Bangalore with ITSMA as our Knowledge Partner. We’re delighted to have confirmed speakers such as Rob Leavitt, SVP, ITSMA, Krishnan Chatterjee, Head – Marketing, India Subcontinent, Sumit Virmani, SVP and Head Marketing and Communications Infosys, along with exciting Masterclasses such as one on Account Based Marketing by Rob Leavitt of ITSMA and on Social Selling by Apurva Chamaria, VP and Head Global Brands, HCL Technologies. You can also apply for the Marketing Excellence Awards presented by Manipal Prolearn. Email me at [email protected] to know more.