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Yearly Archives: 2016
Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik
Ronika Shah
Group Account Director
Digital Republik
My 4 Frequently Used Apps:
Evernote:
“Well prepared, is a battle half won”. My preparation is led by...
Chai Break with Dhruv Chopra, Chief Marketing Officer, CarWale
Dhruv Chopra
Chief Marketing Officer
CarWale
What makes a good marketer?
A good marketer always starts with an uncompromising consumer experience. A great marketer not only delivers an...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
Profits in a World of Zero Pricing
Prices are dropping. Or more accurately tending to zero. Automation, standardisation, artificial materials are all driving this trend to zero in certain categories. Even...
The Entrepreneur Journey- GuruKool: Deepak Sakhuja, Co-Founder, Ripple Links
Deepak Sakhuja & Payal Sakhuja
Co-Founder
Ripple Links
Trigger that led to your entrepreneurial journey
We had always wanted to start up on our own, create a new standard...
Mondelez India Unleashes the Party Spirit – Introduces Cadbury Dairy Milk Marvellous Creations
Mondelez India Foods Private Limited, today announced the launch of yet another exciting innovation – Cadbury Dairy Milk Marvellous Creations. After the successful launch of India’s...
#NEXTkaSalaamRakshakaPaigam Gives India a Chance to Make Raksha Bandhan Special for the Indian Armed...
For some they might just be threads blessed with sacred verses to love and protect brothers, but NEXT, a leader and innovator in the...
Tesco Bengaluru Plants 6500 Saplings Together with Local Communities to Increase City’s Green Cover
Tesco Bengaluru, the technology and retail operations team for Tesco worldwide, planted a total of 6500 saplings this year with its latest afforestation drive...
The Rise Of The Modern Marketer – Interview with Naveen Kukreja, Group CMO, PolicyBazaar
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Three Predictions On How The Service Desk Of Future Would Look Like
What happens when you call your bank? The first few seconds go into verifying your account number with a PIN, and then an agent...