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Yearly Archives: 2016
What To Learn From Youtube’s Top 10 Ads In H1 2016?
Halfway into 2016, brands video ads scorecard is out. Let’s look at which brands got it right.
Google has published a list of top 10...
Why HR Needs a Brand Revamp
Corporate HR is under threat - faced with competition from outside vendors and growing internal pressure to outsource non-valued added activities. Can then the...
Unleash Your Adrenaline: BMW India Launches BMW M Performance Training Program
MW India announces the launch of the ‘BMW M Performance Training’ in India. The exclusive driver training program will demonstrate the dynamism, versatility and high...
Tata AIA Life Introduces a Host of Initiatives to Improve Customer Experience
Enhancing customer experience is at the heart of Tata AIA Life Pvt. Ltd.’s (Tata AIA Life) efforts to foster customer satisfaction. With a view...
The Rise Of The Modern Marketer – Interview with Subhrangshu Neogi, Director- Group Marketing...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
How Fixing Your Customers Little Worries Is A Big Marketing Win
Dear Customer,
We will remember the BIG small things for you.
Yours sincerely
That’s the simple promise brands should make when trying to garner customer...
Chai Break with Vikesh Dhyani, Director Marketing & CDI, LexisNexis
Vikesh Dhyani
Director Marketing & CDI
LexisNexis India-South Asia
What makes a good marketer?
A good marketer is one who is able to
a) Decipher who his/her real customers are...
Flipkart-Myntra-Jabong: A Marriage to Keep Amazon at Bay?
Believe it or not but I have never thought much of the bargains and array of products being sold on Myntra after having shopped...
MebelKart Forays into B2C Ultra Luxury Furniture Category: Announces Alliance with Continental Group to...
MebelKart.com, India’s fastest growing online furniture marketplace, today announced its entry into the B2C Ultra Luxury Furniture segment with the first-of-its-kind of tie-up with the Continental Group,...
QuikrJobs Expands into White Collar Jobs by Acquiring Hiree
Quikr, India’s No. 1 cross category classifieds business, today announced that it has acquired Hiree, an online hiring platform focused on white collar jobs....