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Yearly Archives: 2014
Digital Media to Play an Integral Role in Realizing the ‘Connected India’
Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...
Social As You Make It
You believe in the premise that a brand is a person, it lives and breathes, you can say that a brand requires the same...
Five Steps to Success in Emerging Markets
As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business.
What is the...
Exide Life Insurance Launches its First Advertising Campaign
Exide Life Insurance has launched its first advertising and marketing campaign following its recent rebranding from the erstwhile ING Vysya Life Insurance. Exide Life...
How Twitter Beefed Up Its Engineering Services, Enhanced UI And Data Analysis For FIFA...
The FIFA World Cup is the world’s most widely viewed sporting event. More than 3.2 billion people watched at least a minute of the...
Innovative Marketer Dialogue
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Amitabh Tapadar
Vice President and CMO
TATA AIA...
Taste the New Corporate Team Building Recipe: Kitchen Wars
Whirlpool of India, a subsidiary of the Whirlpool Corporation, the world’s leading global manufacturer and marketer of major home appliances, and Something's Cooking Culinary...
Gartner Endorses TATA AIA Life’s Offerings
The principles and processes of IT Infrastructure Operations and Service Delivery of Tata AIA Life Insurance Co. Ltd. (Tata AIA Life) have been endorsed...
“Nice Girls Don’t Negotiate” & Other Gender Myths
Women aren’t worse negotiators than men. It’s just that their negotiation strengths and weaknesses are little understood.
It is widely believed that the gender pay...
Vuclip Launches iOS App
Vuclip, one of the prominent independent mobile video and media company, today has officially launched its Vuclip App for iOS. iPhone users across the...