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Yearly Archives: 2014
Parle Products launch Parle Namkeen – Aloo Laccha
Parle Products, India’s pioneers in the Biscuit and Confectionary manufacturing segment, has recently announced the launch of Parle Namkeen – Aloo Laccha.
Parle Namkeen Aloo...
What We Can Learn From The NDTV Goodtimes Social Media Blunder
NDTV Goodtimes commits a social media blunder, and then justifies that its account was hacked. And then again retracts to modify its statement to...
Samsung Joins Hands with Google and Aircel to Promote Internet Adoption amongst Women in...
Samsung Electronics Co. Ltd, a global leader in technology, has joined hands with Aircel, one of India’s leading innovative mobile service providers, and Google’s...
How Measurement Can Kill Your Content Marketing Strategy
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...
Text100 India Grows Travel, Aviation and Media Portfolio
Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The...
Five Million Likes on Facebook Makes Yepme.com The Most Popular Online Fashion Brand
Yepme.com, India’s biggest online fashion brand recently crossed Five Million Fans on its official Facebook page, making it the most popular online shopping portal....
In Conversation With Heemanshu Ashar, Director, Design Core India
Paul Writer talks to Heemanshu Ashar, Director, Design Core India about one thing that will shape the future of Marketing, Importance of Customer Centricity...
Swarovski India Announces The First Addition Of Its Bloggers Platform – ‘Style Your Way...
In the wake of the growing blogging community in India, Swarovski has announced a first-in-its-league blogger contest ‘Swarovski Style Your Way To Paris’ across...
You Can Create a Viral Ad and Help Change the World
A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...
28 Interesting Indian Social Media Campaigns Of Quarter 2 2014
The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...