Paul Writer, India’s largest community of marketers has launched the Innovative Marketer Dialogue. Sponsored by SAP, this is a unique initiative featuring a series of exclusive interviews with marketing chiefs.

Discussing the rationale behind the series, Rajesh Kumar, Head of Marketing, Indian Subcontinent, SAP says, “Today, role of marketing in any business is getting more strategic and critical than ever. In a fast evolving environment, we learn best from each other. The Innovative Marketer Dialogue provides a platform to bring together and share insights from the Best Marketing minds in India across Industries. Their views are thought provoking – Indian marketers operating in a global environment can easily identify with these and adopt easily.”

The series will feature leading Indian marketers who will share their views on topics that is currently on the minds of the marketing community.

In a dynamic environment in which the marketers operate today keeping updated with latest trends has become imperative. Deepali Naair, CMO, Mahindra Holidays & Resorts India Ltd, says, “ In the new world, velocity of change can be countered through cross category marketing learnings in disciplines such as social, marketing led data analytics, big data, content leadership. The structure of the marketing organization is also undergoing change and such conversations help you engage on issues of learning, building skill sets within the marketing organization.”

Sanjay Tripathy, Senior Executive Vice President – Head Marketing, Products & Direct Channels, HDFC Life, who is also featured as part of the series added, “In today’s marketing era, social media plays a vital role and is ever evolving. Every marketer in that space ought to measure how effective his paid and organic content is on different social platforms. Insights into online audience’s behavior can help him gauge how engaging the brand’s content is and how the campaigns are performing over time. This finally culminates into identifying right opportunities to improve customer interactions, enhance the customer’s online journey and improve business results.”

The Innovative Marketer Dialogue is a platform for sharing insights and learning from each other. Giving her perspective, Lata Subramanian, VP Marketing at Sterling Holiday Resorts (India) Ltd, says, “If you look at business from the perspective of a social good that generates employment, innovates and improves the quality of life, sharing insights and knowledge will help all organizations and marketers to navigate through the complexities and dynamic nature of the business world today, and progress faster towards productive contribution to the economy and society.”

Jessie Paul, CEO of Paul Writer concludes, “Marketing in India is rapidly evolving and there is an urgent need for learnings that are relevant to our specific needs and constraints. The Innovative Marketing Dialogue, sponsored by SAP, is one more step towards our mission of raising the bar for marketing in India.”

The series features:

Anuradha Narasimhan, Director, Marketing, Britannia
Anisha Motwani, Director & CMO, Max Life Insurance
Lata Subramanian, VP Marketing at Sterling Holiday Resorts (India) Ltd
Abhijat Shukla, Head – Data Customer Lifecycle Management, Vodafone India
Rahul Kansal, Executive President at Bennett, Coleman and Co. Ltd. (Times Group)
Deepali Naair, CMO, Mahindra Holidays & Resorts India Ltd
Sanjay Tripathy, Senior Executive Vice President – Head Marketing, Products & Direct Channels, HDFC Life
Anshu Bagai, (ex-Tupperware India, currently MD, AMC Cookware)
Amitabh Tapadar, Vice President and CMO, Tata AIA Life
Alokedeep Singh, Head of e-Commerce Business, Titan Company Ltd.


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