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Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

Take on the Future of Marketing, Challenges and All

Marketing as we know it today is incredibly different than it was only a few years ago. And it will continue to change as...

How To Respond To Negative Reviews

Why should businesses be responding to reviews? Responding to reviews is a great way to learn from and build goodwill with one of your...

Marketing’s True North: Align Your Marketing Around Your Mission

When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the...

Bringing Back the Old School: Why Phone Conversations are the Missing...

The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions,...

To Have and To Hold…3 Ways Building an Online Community Is...

If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only...

5 Ways to Focus Your Marketing Efforts on the Customer Experience

According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...

The 4 Things Digital Marketers are Missing

Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity...

How Immersive Marketing Can Help You Tell a 360 Degree Story

The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin...