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In Conversation with Vaibhav Tewari, COO, Portea Medical

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...

Beyond Pink: Darshana Shah, Hypercity Retail

Name: Darshana Shah Organization: Hypercity (India) Retail Ltd Designation: Senior Vice President – Marketing and Visual Merchandising One book you recommend to all the marketers: Many books...

Beyond Pink: Minari Shah, Tata Motors Limited

Name: Minari Shah Organization: Tata Motors Limited Designation: Head (Sr. GM) Corporate Communications One book you recommend to all the marketers: Black Swan One campaign that remains your...

Chai Break with Arun Chittilappilly,Wonderla Holidays

We’ve got you a scoop on one man who knows what marketing is all about in the leisure and entertainment business. Arun has been...

Portea Medical: Focusing On Home Healthcare

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea Medical,...

IT Marketing Challenges -Opinions

IT Marketing Challenges- Opinions

Interview with Indraneel Ganguli – Senior Vice President-Marketing Tech Mahindra

The lines have blurred between B2B and B2C marketing, do you agree or disagree? Of course they have. It’s an entirely different world today. It is...

Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE

What are the two rules to follow when it comes to B2B marketing?  Don’t follow rules! While you are doing that - keep pushing the...

Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys

 What are the two rules to follow according to you when it comes to B2B marketing? One – measure every marketing effort. Whether it’s campaign design,...

Interview with Shaun Mitra -Chief Business Officer, UST Global

The lines have blurred between B2B and B2C marketing, do you agree or disagree?  Yes, with the advent of social media and the ubiquitous internet...