Home Tags Customer experience

Tag: customer experience

What is Fear Based Marketing? What marketing trends does it drive?

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

Matrimony.Com’s Technology Delivers Exceptional Customer Experience

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."

Win Back Lost Customers and Reduce Customer Churn

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.

Best of 2018 with Paul Writer: 10 Thoughts on CX for...

As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...

Oracle Live Discussion: Who is Yoga Jane and What Does She...

Paul Writer in association with Oracle hosted an interactive online discussion ‘Drive Innovation in Marketing & CX with AI, ML and EQ’ for their...

Oracle Live Discussion: What Does Marketing Automation Look Like?

Paul Writer in association with Oracle hosted a live discussion on 17th September as part of the fourth season of “Let’s talk CX” an Oracle...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...

Customer Journey Mapping for Measurable Employee On-boarding Improvement

The Background In 2012, a large multi-national bank saw customer traffic through brick and mortar branches drop by 40% in its largest market. On the...

Customer Experience Journey to Avoid a Crisis

Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...

Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...