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Customer Experience Journey to Avoid a Crisis

Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...

Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Achieve Brand Success Through Personalization and Insights

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...

The What, Why, How and Who of Customer Journey Maps

Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...

Does your Content Management Strategy Differentiate a New Reader from a...

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

Five Best Practices For Understanding Customer Journeys

Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...

Personalization as a Route to Revenue by Jessie Paul, CEO, Paul...

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data,...

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

How Personal Insights Can Drive Impactful Customer Journeys by Deepali Naair,...

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Turn Brand Loyalists into Brand Advocates

Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had...

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