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Paul Writer Announces India’s First Integrated B2B Agency Network

Paul Writer Impact Network offers growth strategy, authority marketing, content domination, and account based marketing under one integrated framework by bringing together Paul Writer,...

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

10 Things No Geek Told Me About Social Media For B2B...

Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...

Digital – An Untapped Opportunity for B2B Branding

Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity The explosion of digital mediums of communication has changed the way we communicate with each...

Welcome To The B2B Marketing Role

Welcome to our new B2B Marketing role pages. Our research and advisory work will focus on the sharp end of B2B marketing (see below)....

Interview with Sachin Mulay- GM, Head of Corporate Brand &...

With social commerce becoming a reality, customer engagement can no longer be left to the delivery team.  What is the appropriate role for marketing...

Interview with John Lenzen-VP & Global Head of Marketing, Tata Consultancy...

What are the two rules to follow when it comes to B2B marketing?  First would be to stay close, and stay relevant, to the customer. Clients are faced...

Interview with Malcolm Frank- EVP Strategy & Marketing, Cognizant

What are the two rules to follow when it comes to B2B marketing? Rule number one: Communicate with distinction. Far too often, in B2B marketing, the...

Interview with Dave Munn- President & CEO, ITSMA

Dave has been President & CEO of ITSMA since 2001 and oversees all sales, marketing, strategy, partnerships, and operations for this 18-year-old organization. As...

Got Compelling Content? 4 Crucial Next Steps

It is no secret that content marketing has grown tremendously over the past few years. In fact, 93 percent of B2B marketers reported using...