Tag: B2B Marketing
The Travails of the Technology Marketer
The modern marketer is witnessing conventional brick and mortar companies going digital in a big way and there is no escaping the digital marketing...
There’s More to Thought Leadership than Just Leads
When sales reps think of thought leadership, they often think of lead generation: marketing creates a compelling whitepaper, it’s put up on your website,...
B2B Marketing Research: How CMO Roles Need to Evolve
Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...