Paul Writer Impact Network offers growth strategy, authority marketing, content domination, and account based marketing under one integrated framework by bringing together Paul Writer, CMO Axis, LeadWalnut and Social Frontier. The Impact Network will offer its services globally to clients to reduce sales bounce rates and improve brand pull.
Bangalore, India. February 27, 2019.
Paul Writer today announced the creation of India’s first integrated B2B marketing agency, Paul Writer Impact Network, which aims to transform the buyer journey through:
- a strategy that aligns sales, marketing and business objectives
- content domination
- authority marketing and
- account based marketing (ABM)
The best-of-breed solutions from expert partners will reduce sales bounce rate and boost the brand pull.
The Impact Network comprises:
- Paul Writer a leading marketing advisory firm and platform
- CMO Axis, a marketing KPO that delivers content at scale
- LeadWalnut an Account Based Marketing and appointment setting service
- Social Frontier, an AI and ML enabled cross-platform automation tool and video engine
These service providers will deliver solutions based on a B2B marketing framework and governance model that will be owned by Paul Writer.
B2B marketing is facing rapid change with longer lead cycles, increasing influence of digital on decision- making, more detailed ROI analysis, and access to expanding sources of information.
Talking about the need for an integrated approach to reducing the pain points of marketers, Jessie Paul, CEO, Paul Writer said, “B2B marketing is complex and requires a partner ecosystem that understands the domain and have demonstrated results in a scalable manner. The Impact Network has been carefully curated to ensure we bring the best in class knowledge, tools and best practices to our clients and help them drive business impact”
More information on Paul Writer Impact Network
The Impact Network has teams in Gurgaon, Bangalore, and Chennai.
Paul Writer was founded in January 2010 by Jessie Paul and lists top technology product and IT services firms as its clients. Paul Writer runs publishing properties addressing CMOs, CHROs and CX professionals and hosts programs such as the Hot Brand Summit and Futurist Business Conclave. It also publishes popular lists such as
Digi100, CX50, Content50, Fast100 to recognise leaders. Jessie Paul is the author of No Money Marketing and has held leadership roles in Wipro, Infosys and iGATE. She is an independent director on the boards of publicly listed companies, SQS India BFSI Ltd and Royal Orchid Hotels Ltd. She graduated from IIM Calcutta and NIT Trichy.
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